Optimising sales forecasts and logistics flow management

Against a shifting economic backdrop affecting the grocery retail market, the group was looking for a demand planning expert.

The objectives were threefold: more reliable sales forecasts, optimised supply and fewer stock-outs.

To answer the demand planning needs, Irina worked on several aspects, notably:

• Sales forecasting: firming up the forecasts, recommending volumes for promotions and adjusting logistics outflows
• Optimisation and continuous improvement: developing collaboration across the supply chain and the business teams
• Decision support: simplifying business processes, building decision-support tools and tracking the indicators to anticipate needs