Your background in a few words?

‍Frédéric Arnold, in digital and marketing & sales for around twenty years. My areas of expertise are CRM, data and innovation, across extremely varied sectors, from luxury and retail to insurance, B2C and B2B alike.

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Your assignment with Bloomco?

‍I have just started an assignment for a very large Moroccan group in phosphates, which has invested in many businesses on the back of its core activity. Our assignment is to help them decentralise their digital department, which had been centralised in the holding company. Our job is to measure the gaps between their current skills and the target set by the client, and to support them along that path.

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What do you enjoy most about being independent?

‍We run commando-style assignments. There is a “deliver fast” side to it, you have to be very hands-on. And there is this diversity, this discovery of new sectors, which is quite fascinating too.

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What does Bloomco bring you?

‍What I found quite brilliant on this assignment is that they did not just pick keywords off my CV. They looked further, at how my technical and human skills would fit into this team.

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A final word?

‍Bloomco lives up to its name! In Bloom there is that sense of blossoming, of spring; I find it matches the atmosphere you can feel here.