Your background in a few words?

‍Adélaïde. I have around ten years in marketing and digital. I have worked in quite diverse companies: a start-up, an e-commerce agency and a CAC 40 group. I built expertise in digital media and traffic acquisition.

Your latest assignment with Bloomco?

‍I am on assignment at Pernod Ricard, on a project consolidating the group's digital media data. The objective is to allow the teams to monitor their campaigns and make the right marketing decisions.

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What pushed you to go independent?

‍I started thinking about my career during Covid. I realised I was more of an expert profile. What motivated me was developing expertise, rather than climbing the managerial ladder.

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What does Bloomco bring you?

‍The knowledge Bloomco has of the client. That makes it possible to frame the assignment properly, with a trusted third party between the client and me.

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An anecdote to share?

‍I did the final interview while on a road trip in India, in a room at 40 degrees, holding my phone selfie-style. And it still worked out.

A final word?

‍I hope we will do plenty more great assignments together.