Rolling out digital, e-commerce and CRM initiatives

As part of the launch of a new brand platform, the marketing, communication and retail teams were looking for support in rolling out the e-commerce and CRM initiatives

To support the teams across the initiatives tied to the launch of a boutique proof of concept, Marine worked on 3 main fronts:

• Boutique POC management: full coordination and management of the e-commerce, CRM and phygital initiatives, from planning to business acceptance testing.
• Voice of the Customer leadership: end-to-end implementation of the Voice of the Customer workstream, from writing the questionnaires to analysing the results.
• Project support: strategic support on projects such as subscriptions and the loyalty programme overhaul, with international reach