Launching a new store concept

Saint-Maclou is renewing its store concept with a pilot at its Aix-en-Provence store. The objective: multiply the performance of the store and its sales staff through this new concept, then roll it out across the network. In the new format, the sales floor is smaller and all the innovations are on display.

To make the pilot a success and beat the usual sales standards, Saint-Maclou wanted the support of a retail expert.

Saint-Maclou called on an independent consultant for the flexibility and speed of the model.

Jeffrey, a retail expert, works within the Aix-en-Provence store teams. His work:

• Supporting the store teams (management and sales staff) through the change
• Re-establishing the basics of management and selling
• Producing best practice deliverables that can be rolled out across the network: management rituals, sales staff recruitment methods, store organisation