Case study
Interim management within an insights team
Context and objectives
Within the specialised nutrition division of an international food group, the Global Market Research and Insights team covers three areas, from infant to medical nutrition. It informs marketing and innovation decisions in fast-moving markets.
The extended absence of a key resource, in an understaffed context, puts the leadership of strategic studies at risk. The group is looking for a senior stand-in, immediately operational in an international environment between Paris and Amsterdam.
Assignment
An interim manager experienced in market research, with a consulting background and a feel for health and nutrition, is mobilised for 3 months full time, with two remote days a week: leading studies on strategic topics, including GLP-1 treatments, building and challenging the briefs, supervising quantitative studies and agencies, producing insights and recommendations for marketing and innovation, managing an internal and external pair, and representing the function with stakeholders.
Results
- Strategic studies led end to end, briefs framed and agencies coordinated without interruption
- Insights and recommendations delivered to the marketing and innovation teams for their decisions
- Internal and external pair managed and upskilled, function represented autonomously until the resource's return
Company profile
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