Supporting the innovation and marketing teams in overhauling the loyalty programme

Klépierre, the European leader in shopping centres, present in 12 countries, counts among its assets some of the most visited shopping centres in Europe. For the overhaul of its loyalty programme, the Data & Innovation team was looking for an expert to collect customer data, keep the project consistent with the strategy and operational needs, and drive it to success.

To make the loyalty programme overhaul a success, Lucile worked on the following fronts:

• Customer data: contributing to the data strategy and its operational leadership by embedding a data culture within the group
• ‍Project leadership: running an audit, defining a roadmap and the tools needed for the rollout, tracking the implementation
• ‍Operational excellence: guaranteeing operational excellence through the improvement, automation and harmonisation of processes