Case study
Framing and rolling out a Direct-to-Trade e-commerce platform
Throughout the assignment, Solène was energetic, engaged, inventive and autonomous. We also appreciated how quickly the Bloomco teams shared profiles.
Bastien Bertrand
Business Venture Director
Context and objectives
As part of a broad digital transformation plan, Pernod Ricard set up an exchange platform with its distributors to make customer data easier to collect.
Assignment
To develop this e-commerce platform, Solène worked on several fronts:
- Supporting the local teams: developing and structuring the e-commerce business (P&L, KPIs...)
- Coordinating the international rollout: steering the deployment for effective implementation
- Building an engaged community: bringing people together around the Direct-to-Trade project
Company profile
Retail
+500 salariés
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