Case study
Transforming the Direct-to-Consumer strategy
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On a human level, I genuinely felt supported. It was a real pleasure to work with Bloomco, and I look forward to doing it again as soon as possible.
Olivier Marescq
Global Head of Business Innovation
Context and objectives
Watch the full video testimonial above!
In early 2023, the Pernod Ricard group found it difficult to estimate the economic impact of its Direct-to-Consumer (D2C) strategy, and decided to transform it. In that context, Olivier Marescq, Global Head of Innovation, chose to call on the experts of the Bloomco community.
Assignment
Clément Gomez and Isaure de Beauchesne, two transformation experts from the Bloomco community, supported Olivier Marescq on the following work:
- Audit of all the Pernod Ricard group's D2C sites
- Definition of a new portfolio rationalisation strategy
- Implementation of the rationalisation plan
Company profile
Retail
+500 salariés
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