Case study
Creating innovation content for the marketing teams
I particularly appreciated Isabelle's level of autonomy. She brought a wealth of ideas, which proved precious on this project.
Mélanie Bardeau
Marketing Director
Context and objectives
To accelerate its innovation strategy, the group defined a strategic transformation plan for marketing. The Global Innovation team was looking for a communication and change expert to support the marketing teams in rolling out these innovative initiatives.
Assignment
To roll out the group's innovation initiatives within the marketing department, Isabelle worked on 3 major fronts:
- Project management and agency coordination: producing the communication deliverables and steering the agencies
- Corporate communication: addressing the group's entire marketing function
- Change management: contributing to the global roadmap of the change programme
Company profile
Services
+500 salariés
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