Supporting the marketing teams in launching a loyalty programme for one of the group's brands

As part of its omnichannel transformation and the optimisation of the customer experience, Citadium's CRM and acquisition department was looking for a marketing project lead to launch the new loyalty programme.

To improve the loyalty programme, Lucile worked in particular on:

• Coordination: managing change requests and tracking defects.
• ‍Organisation: aligning IT priorities with the CRM roadmap, organising business acceptance testing, and running the committees with the stores and IT.
• ‍Optimisation: seeking substantial improvements to the loyalty programme.